| Powerful Reason # 5 & Missing
Link # 4:
"Offers -- How
To Create Powerful Offers That Cause People To Line Up And Beg You For
Your Product!"
Why do some poor copy sites sell like crazy,
while other sites with powerful copy sell nothing? Because nothing
affects website sales more than the basic offer.
Ask any professional copywriter and they
will tell you:
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"Changes
in the price, terms, guarantee and the way in which the product is combined
or segmented will show greater difference in response than most changes
in copy or layout."
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You can use the most convincing copy in the
world and still sell nothing if your offer is weak and uninspiring! In
fact, you might as well be pushing a peanut up a mountain with your nose.
Here's just another area where 'Confessions
of a Website Copywriter' beats the rest. You'll learn:
The simple
changes in your payment proposition that will practically force prospects
to give you their money!
How to use bonuses
to attract a stampede of business to your door!
3 powerful
enhancements to turning your guarantee into a turbo charged weapon that
will have your customers begging for more!
5 simple yet alluring
pricing strategies that will shock your prospects and explode sales through
the roof!
How to create
a drop-dead, kick butt offer that is virtually guaranteed to sell like
crazy (both on and off-line)!
Frankly, most copywriting courses don't cover
offers at all. And if the offer is more important than the way it is presented,
isn't this something that should be covered?
Powerful Reason # 6 & Missing
Link # 5:
"Readability Based
Layout -- How To Design A Web Page To Get Your Copy Read!"
How effective is powerful sales copy when
it doesn't get read? Well the answer is obvious... It's useless.
In fact, copy that doesn't get read is
about as useless as a screen door on a submarine? It's like the proverbial
tree falling in the woods with no-one around to hear it!
So how do you get your copy read? Simple,
you use a readability based design strategy to encourage readership.
You see, nothing affects the readership
of a letter more than the basic layout of the copy. So a powerful letter
really relies on 2 main elements - the SALES
COPY
to sell your product, and
the
LAYOUT
to get the sales copy read.
Now you don't need to be a genius to create
an effective readability based layout. But you do need to know some of
the insider secrets. And these insider secrets are sadly overlooked by
many of the copywriting courses being sold today.
Thankfully, 'Confessions of
a Website Copywriter' reveals ALL the layout secrets you need to
getting your letter read.
Here are just some of the tricks of the
trade shared with you:
Consumer
readership behavior and how to exploit it to entice readers into devouring
your copy!
What to highlight
on your letter and why!
5 little known
eye catching techniques to constructing your words, sentences and paragraphs
to encourage readership!
How to make your
headlines jump out from your page to grab your prospect's attention!
7 simple ways
to highlight text, sentences and paragraphs so they magnetically attract
scanning readers every time!
How to take advantage
of pictures so they positively influence the readership pattern of your
letter!
The most digestible
font to scanning eyes and when to use them!
And since layout greatly determines the extent
to which your letter gets read, isn't this something you should be learning
about?
"It's Like Having
The Goose That Laid The Golden Egg!"
Owning 'Confessions of a Website
Copywriter' is like having the goose that laid the golden egg.
You'll have everything you need to create your very own automatic cash
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We could easily charge $97 for the ebook
version of this manual. How do we know? Because the author ran a pricing
survey with beta testers and this is the price that many said they'd expect
to pay!
But setting the price at $97 for this program
would limit the number of people who could take advantage of it. Many of
the people who need it most, simply wouldn't be the ones who get it.
Frankly,we
are absolutely determined to stopping the 'little guy' from being ripped
off by all 'direct mail crap' being passed off nowadays that doesn't
work online.
That's why you can get 'Confessions
of a Website Copywriter' for a steal at $57.
In the words of the author:
Update:
I'm on a mission - I am so absolutely committed to stopping the little
guy from being ripped off (like I was time and time again) that as part
of a special marketing test, I am dropping the $57 price even lower to
$27!
But
be warned - I'm only doing this to see whether it gets 'Confessions of
a Website Copywriter' into more hands or not. If it doesn't (or if it actually
reduces the number because of quality perception problems), the price will
rise again and you'll be forced to pay the full $57!
Remember - This is the same manual that many
of the top marketing gurus are staking their reputations on and endorsing...
including Joe Vitale,
Brett McFall, Chris
Bloor and Dan Thies (just to name a few).
It is also the same closely guarded secrets
that many copywriting courses being sold online today don't tell you...
and which could cost you 1042% in online sales and profits!
And you can get it all now for only $27.
But Wait... We Want To Make This
A No-Brainer So:
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Writing copy can be extremely tedious.
You sometimes get so frustrated and overwhelmed by it all, that you feeling
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That's why I have included these worksheets
that I copied from other copywriters. That's right copied!
You see, when I first started writing letters
and advertising pieces, my mind was a jumbled mess. I didn't know what
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I often lost my train of thought and went
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But it doesn't stop there... Did you know
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There's a big lie circulating the 'get
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is that logos help your copy sell more!. as long as they are credibility
based.
Let me explain.
When a computer wiz and a chef talk about
the best software program to buy, the computer wiz will be more influential.
On the other hand, when they talk about the best curry and where to buy
it, the chef will win out. What is happening here?
Very simply, the computer wiz knows his
field of expertise better and will be more influential when it comes to
computers related discussions. The chef knows his field of expertise and
will similarly be more influential when discussing cooking. Plus, one important
second requirement: each must be trustworthy.
When a person is considered an expert and
trustworthy, then the person will be considered credible. Messages from
the credible person will be more influential by the recipient of the message.
How does this relate to logos? Think of
the person as the company and the recipient as the customer. When a logo
is designed to symbolize the company's field of business, then the company
is considered an expert in this business.
And being viewed as an expert, helps build
your credibility which consequently increase the persuasiveness of your
message.
Enter Bill Haig, one of the forefathers
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In this report, Bill reveals the secrets
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You will discover how to quickly and easily
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Using these techniques will skyrocket the
credibility of your web site, sales letters, letterheads, business cards,
advertisements and any other promotional material you use.
This is subject is rarely discussed and
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